Medical Letter - complete and return to school and slips from last letter on Monday please.

Chocolate Bar TV advert Research (complete for Monday 1st July) Collect Cadbury choc bar wrappers

Chocolate Bar TV advert Research (complete for Monday 1st July) 
Collect Cadbury choc bar wrappers

Analyse a UK chocolate Bar TV advert each:

Word or Powerpoint is suitable

You must include images also or stills from advert to show your findings:

Name of chocolate bar

Company

Target market

Length of advert - seconds

Mis-en-scene

Sound digetic/ non-digetic – give details

Number of shots

Shot types

Voice over

Quality of chocolate – high end: Lindt,

                                     mid range – Cadbury, Nestle

                                     low end – shops own  

Budget

Location

Director/ Writer

List of chocolate wrappers/ bars to collect for Mondays lessons

Your job is to collect at least two wrappers of each item.

·          

·         Boost

·         Boost Duo

·         Bournville

·         Brunch Chocolate Chip

·         Brunch Peanut

·         Brunch Raisin

·         Chomp

·         Crunchie

·         Curly Wurly

·         Dairy Milk

·         Dairy Milk Big Taste Caramel Peanut Crisp

·         Dairy Milk Big Taste Choco Biscuit Crunch

·         Dairy Milk Big Taste Oreo Crunch

·         Dairy Milk Big Taste Toffee Whole Nut

·         Dairy Milk Big Taste Triple Choc Sensation

·         Dairy Milk Bubbly

·         Dairy Milk Caramel

·         Dairy Milk Daim

·         Dairy Milk Duo

·         Dairy Milk Freddo

·         Dairy Milk Freddo Caramel

·         Dairy Milk Fruit & Nut

·         Dairy Milk Fruit & Nut Chopped

·         Dairy Milk Little Bar

·         Dairy Milk Marvellous Creations Jelly Popping Candy

·         Dairy Milk Medley Dark Chocolate, Biscuit and Fudge

·         Dairy Milk Medley Dark Chocolate, Hazelnuts and Raspberry Pieces

·         Dairy Milk Mint Crisp

·         Dairy Milk Oreo

·         Dairy Milk Oreo Mint Flavour

·         Dairy Milk Oreo Peanut Butter Flavour

·         Dairy Milk Tiffin

·         Dairy Milk Whole Nut

·         Dairy Milk Whole Nut Chopped

·         Dairy Milk with Crunchie Bits

·         Double Decker

·         Double Decker Duo

·         Flake

·         Fudge

·         Mini Rolls Milk Chocolate

·         Mini Rolls Raspberry

·         Picnic

·         Snack Sandwich

·         Snack Shortcake

·         Starbar

·         Time Out Wafer

·         Twirl

·         Wispa

·         Wispa Duo

·         Wispa Gold

Day 1. Handstand Productions. Camera work, director, floor manager - jobs. Pitching ideas.

         

      

              

        

         

Letter for parents/ Students Handstand Productions Visits - please return reply slip

http://www.handstand-uk.eu/whoweare/

http://www.handstand-uk.eu/film-making-with-young-people-and-community-groups/

Presenting your Treatment/ TV Advert and Script - due Monday 18th

Your homework was to complete all work set - see last post.

Any product of your choice/Treatment/ Storyboard/ Script needed.

Today you will be presenting/ acting it out it and adding more detail if need be.



• As many of you had not completed homework you will now present to Mr Dougan tomorrow in lesson (Wed).

Treatment/ script/storyboard - homework

Today in lesson we analysed and read/ acted out a 60 minute TV advert script.
We looked at and tested shot types to establish the best ones to create a certain atmosphere.
We thought about audio - slightly - digetic and non-digetic sound.

Your task is to:

1. Analyse one of your  three TV adverts from the last homework and type up a script of it - use example to help. Remember scene to scene - like in class.

2. Create a treatment for a TV advert any theme/ product can be used. Word doc/ name/ etc
Advert is to be shown before the 9pm watershed so it must not break any ASA laws.

3. From your treatment you will type up a script for a 30 second advert.
You must include shot types / voice over and uses correct codes. You will be re-inacting scenes on Monday in lesson.

I have added all paperwork for you below as examples. Some of you took photographs to help you.

Think about all of the adverts you have seen and use them to create a strong advert for you.

Summer Projects ....for completion in the Summer

You have nearly completed your first year of Digital Media (ish)

One of your units is to have an impressive on-line media profile

We don't want all profiles to be the same - we would expect that merits and distinctions are personal, creative, informative and embrace media issues and growing technology.

Add a post ( with links ) for each of the following :

1) Some form of  creative outcome using technology - this might be  using  an app to make a video, add effects to photographs, digital drawing package, animation- record the process - record the outcome as it progresses, evaluate the software , evaluate your outcome- again make this creative as possible for example maybe a you tube tutorial piece to camera, maybe a short demo video,

2) Review a media product/ .
again this can be as engaging as possible, you could review a gig you attend, a pop video, a film review, add campaign that grabs your attention, a new game that out. trip to media city, tour round a media company, an interview with some one involved in the above.

As always the TWO  tasks are starting points and are the bare minimum for a pass, we get merits and distinctions by expanding on these, making them high end outcomes.

I'm hoping that this will get you into the habit of looking wider than S11 for your media course.
You can use your blog to really personalise and show the examiner the creativity/ interests you have beyond the work we set.

Regulation - The Advertising Standards Authority (ASA)

https://www.asa.org.uk/about-asa-and-cap/about-regulation.html

Codes of advertising in UK
https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

New marketing strategies and adverts
https://www.marketingweek.com/

Homework to be completed then Mood board and analysis of three/Four TV Ads

Ensure all homework for Unit 3 completed. Up to 'Create a mind' map page 51.

Today:  you must create a mood board of TV ads (UK) that you like. Some will be based on your mind map research.

• A4 - stills for mood boards or still strips.
• Then create a Prezi showing three or four TV ads that YOU like based on visuals..

You must analyse each advert in detail - include 

• mis-en-scene, 
• script, 
• shot types, 
• timing ie 30 sec/ 25 sec / 45 sec
• target market,
• (find out about it), actor deals, unknowns, banks, chocolate, coffee, tea, crisps, toothpaste, bread, drinks, games, fragrances, clothes etc 
• sound- audio-non/digetic, links to famous songs, cost

Include your personal reflection on whether the advert works and why it appeals to you.

https://www.tvadvertising.co.uk/tv-advertising-costs

Costings:
A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. 
For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.

On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.

Channel 5 is the cheapest national ex-terrestrial channel to advertise on according to Guerillascope's estimates. The typical cost of a day rate ad is £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbours or Big Brother - can cost between £2,500 to £4,500.

The approximate cost to advertise on Sky One during daytime shows like Stargate Atlantis can be anything between £150 to £250. A 30-second slot during peak time between the likes of the Simpsons can cost anything from £650 to £1,150.

https://www.asa.org.uk/about-asa-and-cap/our-history.html#2010%20onwards

Thursday presentations

Radio Jingle examples (audio)

https://www.youtube.com/watch?v=-QnewFFk1tM