1.9 Legal & Ethical Issues - Standards ASA Advertising Standards Authority. pages 244-245

For 1.9 you will be looking at legal and ethical issues within advertising in all media formats. 

You must focus on this area especially when considering your own advertising campaign.

Make  notes on 1.9 and carefully look at the responsibilities of advertising  - bullet point areas.

Please watch these videos too, to embed the information and help with understanding on ASA and consumer protection.

Look at gov.uk weblink on the law of marketing-advertising. 

Complete the case scenario on Booking.com and the research activity on advertising law.

Post copies of all evidence via photos of exercise book work on blog or blog posts with research and answers.

• UK adverts regulations - Clearcast/ ASA (Very important process)

https://www.youtube.com/watch?v=J5yK5-E5yno

• CAP - getting your ads right before making them

https://www.youtube.com/watch?v=4KW_CxOSmf8

• Responsible advertising

https://www.youtube.com/watch?v=0xjTJoLklvs

• Consumer Rights

https://www.youtube.com/watch?v=uDgT-w2qhuE

• Top 10 most complained about ads in 2016

https://www.youtube.com/watch?v=_3S4D30ELvs