Digital Media Level 3. CHCHS 2018-20: March 2020

Friday, March 27, 2020

UNIT 20 LO1.10 Regulatory bodies - complete all work and post

Goto pages 245-246 and work through taking notes.

Answer the three questions on activity relating to one ASA complaint. (20mins)

You will need to realise this information is very important in the context of your advertising campaign products.

Do compete the 4 questions in the KNOW IT section.

Do complete the Assessment activity to cover the pass/ merit criteria. Follow the instructions carefully and complete the work in full. Choose products which you are interested in and have a strong following, ie redbull, games consoles, phones, insurance etc.

Think about poster campaigns as many of you are taking his route.

Post all evidence, notes and final presentations onto blogger. Unit 20 LO1.

I know some of you have gone past this stage and please continue on in depth adding all evidence to your blog with correct titles.

Email me to tell me it is on your blog.

Complete by Thurs April 2nd

1.9 Legal & Ethical Issues - Standards ASA Advertising Standards Authority. pages 244-245

For 1.9 you will be looking at legal and ethical issues within advertising in all media formats.

You must focus on this area especially when considering your own advertising campaign.

Make notes on 1.9 and carefully look at the responsibilities of advertising - bullet point areas.

Please watch these videos too, to embed the information and help with understanding on ASA and consumer protection.

Look at gov.uk weblink on the law of marketing-advertising.

Complete the case scenario on Booking.com and the research activity on advertising law.

Post copies of all evidence via photos of exercise book work on blog or blog posts with research and answers.

UK adverts regulations - Clearcast/ ASA (Very important process)

https://www.youtube.com/watch?v=J5yK5-E5yno

CAP - getting your ads right before making them

https://www.youtube.com/watch?v=4KW_CxOSmf8

Responsible advertising

https://www.youtube.com/watch?v=0xjTJoLklvs

Consumer Rights

https://www.youtube.com/watch?v=uDgT-w2qhuE

Top 10 most complained about ads in 2016

https://www.youtube.com/watch?v=_3S4D30ELvs

1.8 Rationale & Expected Outcomes p244

Look at the five types of sector in this area - take notes and highlight how the importance of a campaign in measured. All in exercise book.

Give two examples of each area. We discussed this in lesson very easy.

Do the research activity and give examples.

All to be completed and posted by Thursday 2nd April

1.4 - 1.5 NHS controversial Ads. Stereotype Ads. P.242-3 class/homework

Complete George Clooney Nespresso case scenario show examples on blog pages with clear and focused answers to the 3 set questions.

Representation

Research Activity to complete in lesson and homework

Answer all questions
Watch the NHS controversial TV ads and complete a table showing your findings in book/ blog with weblinks.

Research activity..page 243. Complete for homework

Print & AV Ad campaigns on perfume
Answer all questions in full based on your findings. Relate to evidence and stereotypes. Exercise book / blog.

All to be completed by Thurs 2nd April and uploaded as blog post.

Thursday, March 5, 2020

UNit 20 1.3 Key Messages - USP - Advertising Propositional Message

Date, headings and full answers required.

Key Messages (1.3)

Know what a USP is and make notes in exercise book - give examples based on lesson discussion.

Know what a Value proposition is and makes notes with examples in exercise book.

Complete Red Bull exercise on page 240 (watch link via YouTube) and answer the three questions in full.

Watch for further information: https://innovateuk.blog.gov.uk/2016/10/12/define-your-usp/

Advertising Messages

Understand advertising messages and make a diagram with bullet points showing the three elements that are mainly use to communicate them.

Types of Propositional Messages Page 241

What are the four types of of message used to put forward a proposition?

Create a diagram and make full notes in your exercise book showing understanding of all four areas.

Research an example for each area and show with full analysis on your blog.